Your TOP 4 Social Media Search Tools

Want to find out what is trending in your specific industry on social media as well as get some great insights in to what people are talking about? Look no further – these search tools are sure to point you in the right direction!

These tools can be useful especially in large industries like travel and tourism.  By using the following tools you will be able to discover what current hot-spots are trending as well as what the travellers and tourists may be raving about online.

  1. Social Searcher
  2. Google advanced search
  3. UVRX
  4. Bottlenose
  1. SOCIAL SEARCHER

Perfect for doing a quick search through the following social media sites all at once.  The Social Searcher is a free search engine.  It allows you to search for information in social networks in real-time and can give deep analytics data.  People can use this search engine without having to log in and are able to see any publicly posted information on Twitter, Google+ and Facebook.  It is possible to save searches as well as set up email alerts. Screen Shot 2014-08-28 at 11.43.15 am

  1. GOOGLE ADVANCED SEARCH

Knowing how to use simple search terms can help to filter information and save you time having to sort through it all yourself.   Helpful search term to use in google:

Screen Shot 2014-08-28 at 11.57.29 amScreen Shot 2014-08-28 at 11.58.43 am   Helpful search term to use on twitter: Screen Shot 2014-08-28 at 11.54.43 am

  1. UVRX Social Search

This search tool is great for customizing the social media platforms that you wish to search at one time. Twitter, Linkedin, Youtube etc.  This search engine is known as being the most comprehensive online file storage system. Screen Shot 2014-08-28 at 12.05.06 pm

  1. BOTTLENOSE

This is a social dashboard that gives you the current trending topics across all social media. For this one you will need to set up an account before you can use it.  It enables you to pinpoint surging trends as they’re happening, without ever needing to know where to look for them. Screen Shot 2014-08-28 at 12.23.08 pm

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Keeping up to date with your Social Media Strategy

It is evident that up till now the general rule in most successful social media campaigns has been to gain as many followers as possible however, although this is still important there are a few things to keep in mind. 

Suivez-moi

Firstly, it is important to know that social media is terrible at reliable reach and although we may have 1000 followers on any social platform we will probably only be communicating with not even a quarter of these.  With each user getting on average 1500 pieces of content each time they visit their Facebook page it is hard for any one brand to be noticed.  The majority of people would prefer to not to have branding flashed in their face but it is tolerated in social media because without it we would not have the free access that we do.

 

Generally speaking the technique of getting as many followers as possible has been referred to as the ‘rifle’ method but research shows that a new method called the ‘shot gun’ method is key in modern social media.  The shot gun method consists of focusing on a smaller number of followers and getting them to follow you on more than one platform such as Instagram, Twitter and Facebook.   The idea is that there is a higher chance of the brand message being communicated and seen by the target audience on any one of these sites.  In somewhere like the travel and tourism industry which has a large target audience gaining a high reach is very important to be able to be communicating the brand, special deals and holiday destinations on a regular basis.

 

Shotgun_social_media_strategy-e1406312803424

Although this is the opposite of what general social media is all about in terms of gaining as many followers as possible it is important to keep an eye on your reliable social media reach and how many people you are actually communicating with.  It is great to have numerous followers but if these followers are not getting the information then the marketing strategy is technically useless.